Hero in Mexico: Autopsy of a Predictable Failure
Versión en español: Leer este post en español → Why the world’s largest Indian motorcycle brand is dying in Mexico while thriving in Colombia 🔴 UPDATE: Did Hero wake up, or are these a drowning man’s last kicks? Someone read the autopsy and didn’t like seeing themselves in the coffin. I received unofficial information about what would be the “rescue plan”: The “India Command” in México: Hero is going to send its own supervisors directly to “Ensamblika’s” assembly lines. The diagnosis made here — good engine, second-rate assembly — apparently reached the people at the top. The problem, they say, is that in those plants they’re experts in 1980s technology: if the bike isn’t carbureted and can’t be fixed with a hammer and a generic CDI, the guys panic. Sending babysitters from New Delhi to oversee the electronics and ABS is their last resort to make sure motorcycles don’t leave the factory broken. ...